Monday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “Olin Dutra makes a Smooth approach,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” Olin Dutra was a professional golfer from Monterey, California, who played on the PGA tour in the 1920s and 30s. In eight panels, they show the steps of his approach shot leading to him sitting down with a beer after his round.
Archives for November 15, 2021
Today is the 59th birthday of Grant Wood, co-founder and brewmaster at Revolver Brewing in Granbury, Texas. For many years, Grant worked at the Boston Beer Co., making Samuel Adams beer, and many of their more experimental offerings, which is where I first got to know him. I knew he’d left to open his own place back home, and he sent me a text at the end of the GABF awards a couple of years ago inviting me to stop by his booth to see what he’d been up to. Not surprisingly, what that was is making great beer. All of the beers I tried were terrific. Join me in wishing Grant a very happy birthday.