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Beer In Ads #3910: Here’s How … Olin Dutra Makes A Smooth Approach

November 15, 2021 By Jay Brooks

Monday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “Olin Dutra makes a Smooth approach,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” Olin Dutra was a professional golfer from Monterey, California, who played on the PGA tour in the 1920s and 30s. In eight panels, they show the steps of his approach shot leading to him sitting down with a beer after his round.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Golf, History, Minnesota

Beer In Ads #3906: Preferred … For Mellow Moments

November 11, 2021 By Jay Brooks

Thursday’s ad is for “Hamm’s,” from 1949, I’m not too sure. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a foursome coming off the gold course, and seeing through the window four bottles of beer being laid out for them, with the tagline: “Preferred … for mellow moments.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Golf, History, Minnesota

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