Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Archives for December 6, 2021

Beer In Ads #3931: Hamm’s Beer Fishing

December 6, 2021 By Jay Brooks

Monday’s ad is for “Hamm’s,” from 1956, although this is a later reproduction of the original. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This ad uses the long-running character Sascha, better known as the Hamm’s Bear, a cartoon mascot that the brewery began using in 1952 to great success, and only stopped using in 2000. This one shows the Hamm’s Bear about to go fishing cluelessly walking over the back of another bear holding on to the boat and sure to fall in any minute, with the headline “From the Land of Sky Blue Waters.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #148: The Ultimate Pub Quiz Round on The Sessions
  • VK on Beer In Ads #4982: Wiener Bock Beer
  • Tony on Beer Birthday: Tony Magee
  • Eduard von Grützner, Painter of Beer-Quaffing Monks • A Tempest in a Tankard on The Sessions
  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions

Recent Posts

  • Historic Beer Birthday: Glenn Payne July 18, 2025
  • Beer Birthday: Carol Stoudt July 18, 2025
  • Beer In Ads #5027: Iron City’s Famous Bock Beer July 17, 2025
  • Historic Beer Birthday: Anthony Straub July 17, 2025
  • Historic Beer Birthday: Anton Benitz July 17, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.