Beer In Ads #3931: Hamm’s Beer Fishing

Monday’s ad is for “Hamm’s,” from 1956, although this is a later reproduction of the original. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This ad uses the long-running character Sascha, better known as the Hamm’s Bear, a cartoon mascot that the brewery began using in 1952 to great success, and only stopped using in 2000. This one shows the Hamm’s Bear about to go fishing cluelessly walking over the back of another bear holding on to the boat and sure to fall in any minute, with the headline “From the Land of Sky Blue Waters.”