Sunday’s ad is for “Rheingold Beer,” from 1946. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This ad, which ran in December, is introducing the new Miss Rheingold for 1946, Rita Daigle.” She was born in New York, July 31, 1927, and started modeling when was seventeen (lying about her age) and was Miss Stardust of 1944 and Queen of the 1945 Photographers Ball. The same December she was crown Miss Rheingold, she married a well-known singer, Jimmy Saunders, who sang with Harry James, among others, and co-wrote songs with Frank Sinatra. Her modeling career both before and after 1946 was fairly robust, with her appearing on the cover of such magazines as Cosmopolitan, Life and Vogue. In this ad, from April, she’s “coloring eggs for an Easter egg hunt.” She apparently hides her eggs in the refrigerator, because then she can always find a beer, too.
Archives for March 27, 2022
William Dow in 1860.
Born at Muthill, Perthshire, he was the eldest son of Dr William Dow (1765-1844), Brewmaster, and Anne Mason. Since 1652, his family had been brewing in Perthshire. Having gained an extensive experience in brewing under his father, he emigrated to Montreal from Scotland in about 1818. He was employed as foreman of Thomas Dunn’s brewery in Montreal and quickly became a partner. His younger brother, Andrew, who had also trained as a brewer, joined him, and on the death of Dunn, the company became known as William Dow and Company, later known as Dow Breweries. It soon was a strong competitor to Molson’s, the biggest brewery in the city. Dow was also a financier and in 1860 he built his home, Strathearn House, in Montreal’s Golden Square Mile.
Dow in 1868.
The son of a brewmaster, William Dow emigrated to Canada in 1818 or 1819 with substantial experience in brewing. He was employed as foreman at Thomas Dunn’s brewery, one of the few in Montreal at that time; by November 1829 Dow was a partner and was joined by his younger brother, Andrew, who had also trained as a brewer. Known as William Dow and Company after 1834, the year of Dunn’s death, the firm prospered and became one of the principal competitors in Montreal to Molson’s, the largest brewery in the city. Like some of his competitors William Dow was also engaged in distilling and in this business too he was a major local supplier. By 1863 his plant was producing some 700,000 gallons of beer in comparison to the Molson’s 142,000 gallons. As his business grew, Dow took in other partners besides his brother (who died in 1853). During the early 1860s he was joined by a group of associates, headed by Gilbert Scott, to whom he eventually sold the business for £77,877 in 1864; it kept his name.
By that time Dow was already a wealthy man with a number of highly remunerative investments in other enterprises besides brewing and distilling. Through the 1840s he put considerable sums into Montreal real estate: in one transaction in 1844 he paid £5,580, mostly in cash, for four pieces of property. Investing also in railways and banks, Dow became important in this expanding sector of Montreal’s economic life. He was a director of the Montreal and New York Railroad Company (which had a line between Montreal and Plattsburg, N.Y.) from 1847 to 1852 and invested nearly £10,000 in its shares, an unusually large sum for anyone to put into a single joint stock company in that era. Dow was one of the Montreal promoters who merged this railway with its major competitor, the Champlain and St Lawrence, in 1855, after a vicious rate war threatened to bankrupt both companies. He also had a small investment in the St Lawrence and Atlantic Railroad and served briefly on its board of directors (1852–53). A shareholder in the City Bank, he was also a director of the Bank of British North America and the Montreal Provident and Savings Bank. Although a determined rival of the Molsons in the beer and whisky business, he was their associate in 1854 in the formation of still another Montreal bank, Molsons Bank [see William Molson*], which was later incorporated into the Bank of Montreal. Compartmentalization of their lives, especially in business, was characteristic of most Montreal businessmen and, indeed, was probably essential for success in this era of constantly expanding frontiers of enterprise.
Dow was a director of the Montreal Insurance Company between 1839 and 1852 and a member of the group which formed the Sun Life Insurance Company in 1865. His many other local corporate ventures included the abortive company organized in 1849 by John Young* to build a canal between the St Lawrence River and Lake Champlain, the Montreal Steam Elevating and Warehousing Company founded in 1857, the City Passenger Railway Company in 1861, and the Montreal Stock Exchange in 1852. Though not himself a shipowner, he invested in shipping companies and was one of the pioneer investors in the Atlantic Telegraph Company. In 1854 he and Hugh* and Andrew Allan*, William Edmonstone, and Robert Anderson of Montreal formed the Montreal Ocean Steamship Company with a capital of £500,000 to provide regular steamer connections between Great Britain and Canada.
Although a bachelor, Dow lived in baronial style in an immense, richly decorated stone mansion named Strathearn House at the top of Beaver Hall Hill in Montreal and also nearby in the country on his estate at Côte Saint-Paul. At his death, on 7 Dec. 1868, the house and the bulk of his estate, estimated to be in excess of (300,000, were left to his brother’s widow and her four daughters.
Today would have been Michael Jackson’s 80th birthday. I first met Michael in the early 1990s, shortly after my first beer book was published. He is all but single-handedly responsible for the culture of better beer that exists today. He began writing about good beer in the 1960s and 70s and his writing has influenced (and continues to influence) generations of homebrewers and commercial brewers, many of whom were inspired to start their own breweries by his words. There are few others, if any, that have been so doggedly persistent and passionate about spreading the word about great beer. I know some of my earliest knowledge and appreciation of beer, and especially its history and heritage, came from Michael’s writings. Michael passed away in August 2007, nearly 14 years ago. I still miss him, and I suspect I’m not the only one. A few years ago, J.R. Richards’ documentary film about Michael Jackson, Beer Hunter: The Movie, debuted, which I helped a tiny bit with as a pioneer sponsor.
I did an article several years ago for Beer Connoisseur, for their Innovator’s Series, entitled Michael Jackson: The King of Beer Writers, A personal look back at the man who made hunting for beer a career. I reached out to a number of people who also knew Michael for their remembrances as well as my own, and as a result I’m pretty pleased with the results (although the original draft was almost twice as long).
I’ll again be playing some jazz and having a pint of something yummy in his honor, which has become my tradition for March 27, which I’ve also started declaring to be “Beer Writers Day.” Join me in drinking a toast to Michael Jackson, the most influential modern beer writer who’s ever lived.
At the Great Divide Brewing’s media party in Denver over fifteen years ago.
On stage accepting the first beer writing awards from the Brewers Association with Jim Cline, GM of Rogue, Stan Hieronymus, who writes Real Beer’s Beer Therapy among much else, and Ray Daniels, formerly of the Brewers Association.
At GABF in 2006, still wearing the same glasses. But my, oh my, have I changed. Sheesh.