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Archives for May 14, 2022

Beer In Ads #4086: Introducing Miss Rheingold 1948

May 14, 2022 By Jay Brooks

Saturday’s ad is for “Rheingold Beer,” from 1947. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This ad ran in the winter, announcing the winner and the person chosen to be next year’s Mis Rheingold 1948, Pat Quinlan. I wasn’t able to find out very much biographical information, only that she was possibly born in 1928 in Suffolk County, New York.

And here’s a slightly larger version, although with colors that are a little washed out.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer Birthday: Brian Stechschulte

May 14, 2022 By Jay Brooks

drakes-new
Today is also the birthday of Brian Stechschulte, former executive director of the San Francisco Brewers Guild, who then worked for Speakeasy Ales & Lagers as their Public Relations & Media Director for a time, but since late 2017 has been the Director of Marketing for Drake’s Brewing, although most recently decided to step back from working. I’m just guessing at Brian’s age, but by my reckoning he’s got to be about 43 this year. In addition to his regular work, he also writes online at All Over Beer and Bygone Beer. Brian’s a terrific ambassador for beer and a great addition to the industry now that’s a working stiff. I think of him as a kindred spirit. Please join me in wishing Brian a very happy birthday.

Brian-Stechschulte-Portrait
Brian’s profile picture, used without permission but begged for here in the hopes that in the spirit of its use will be granted magnanimously.

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Brian and me with former San Francisco mayor, the late Ed Lee at the SF Beer Week opening gala a few years ago.

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Bob Brewer, from Anchor Brewing, with Brian at GABF a couple of years ago.

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Brian after grad school graduation in 2003. Notice the can of beer he’s drinking.
[Note: The first and last photos purloined from Brian’s Facebook friends, blame them.]

Filed Under: Birthdays Tagged With: California, Michigan, San Francisco

Beer Birthday: Dan Carey

May 14, 2022 By Jay Brooks

new-glarus
Today is the 62nd birthday of Dan Carey, the mad alchemist brewer of New Glarus Brewing. I first met Dan at Hop School in Yakima, Washington many years ago, but I’ve been enjoying his beers far longer than that. He’s a fellow lover of brewing history and a terrific person, as well as one of the industry’s finest brewers. Join me in wishing Dan a very happy birthday.

Dan Carey, from New Glarus, and Me
Dan and me at GABF in 2010.

Daniel Bradford & Dan Carey @ Rare Beer Tasting
Two Dans: Daniel Bradford and Dan Carey at the Rare Beer Tasting 2009 at Wynkoop.

Filed Under: Birthdays Tagged With: Wisconsin

Beer Birthday: John Martin

May 14, 2022 By Jay Brooks

triple-rock-check drakes-new
Today is the 62nd birthday of John Martin, one of the founders of Triple Rock Brewery & Alehouse in Berkeley. John, with his brother Reid, started one of the first five brewpubs in the U.S., and the only one that’s still owned by the same family that founded it. John also owns Drake’s Brewing and the Jupiter Taproom, too. He’s active in the local beer community and also with the CCBA, plus he’s a great guy with a very distinctive laugh. Join me in wishing John a very happy birthday.

me-and-john-martin
Me and John last year at Sour Sunday a few years ago.

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Christian Kazakoff, former brewer at Triple Rock (now at Canyon Club) with John during the 2008 Firkin Fest.

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John, with his brother Reid, and Triple Rock brewmaster Rodger Davs at the brewpub’s 25th anniversary.

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John, me and Peter Hoey at the opening gala for SF Beer Week a few years ago.

Triple-Rock-Opening-Day-4
John in the brewhouse with his brother many years ago, on opening day.

Filed Under: Birthdays Tagged With: Bay Area, California, Northern California

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