Saturday’s ad is for “Rheingold Beer,” from 1948. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1948, was Pat Quinlan. I wasn’t able to find out very much biographical information, only that she was possibly born in 1928 in Suffolk County, New York. In this ad, from March, she’s visiting “Chief,” the Dalmatian, the firehouse dog.
Archives for May 21, 2022
Today is the birthday of Frederick Kirschner (May 21, 1856-June 29, 1897). Kirschner Frederick Kirschner, Jr., son of Frederick Kirschner and Maria Wick, joined his father-in-law, Andrew Hemrich in Seattle, Washington to work at the Hemrich brewery. He continued working for family, and later himself, in several brewing enterprises in the Seattle area throughout his life.
FRED KIRSCHNER, treasurer of the Seattle Brewing & Malting Company, was born in Cincinnati, Ohio, May 21, 1856. His parents, Frederick and Mary (Weicke) Kirschner, were natives of Germany, but emigrated to America in the early ’50s and located in Cincinnati, where Mr. Kirschner followed his trade of molder in an iron foundry. In 1856 he removed to Buffalo City, Wisconsin, and engaged in the draying business up to 1888, then in farming until 1888, when he removed to Seattle, where he now resides. Our subject was educated in the schools of Wisconsin, and remaining at home followed the avocations of the farm until April, 1878, when he was married at Alma, Wisconsin, to Miss Emma Hemrich.
He then located in Alma and was connected with the brewery of Mr. Hemrich for one year, then for three years was proprietor of the Union House. He then purchased a plant and engaged in the manufacture of soda water, which enterprise be continued until 1885, when he came to Seattle and purchased an interest in the Bay View brewery, assuming the duties of secretary and continuing in such capacity until April, 1892, when, upon the incorporation of the Bay View Brewing Company, he was made secretary and treasure, and so continued up to the spring of 1893, when the Bay View consolidated with the Albert Braun Brewing Company and the Claussen-Sweeney Brewing Company, under the incorporate name of the Seattle Brewing & Malting Company, and Mr. Kirschner was elected treasurer of the new organization. He is also interested in valuable mining interests in the Cascade mountains, and now owns real estate in the city of Seattle.
Mr. and Mrs. Kirschner have three children: William, Andrew and Emily. Socially, Mr. Kirschner affiliates with the social and benevolent German societies of Seattle.
Brewery Gems continues with additional information obtained from Frederick’s great-grandson, Bradley W. Kirschner. In addition, in “A Volume of Memoirs and Genealogy of Representative Citizens of the City of Seattle and County of King, Washington,” and in a biography of Andrew Hemrich, there is also mention of Frederick’s role in the brewery businesses.
Today is the 77th birthday of Nick Matt, chairman and CEO of F.X. Matt Brewing in Utica, by the Adirondack Mountains of upstate New York. The brewery was originally founded in 1888, and their main brand today is Saranac. Nick is an active member of the beer industry, and especially through the Brewers Association, and a big supporter of the community as a whole. Join me in wishing Nick a very happy birthday.