Thursday’s ad is for “Rheingold Beer,” from 1950. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Pat Burrage was Miss Rheingold 1950. Patricia “Patsy” Joy Burrage was born in 1922 and raised in Fort Worth, Texas, and attended Texas Christian University before moving to New York City to pursue a modeling career. In March of 1950 she married Hastings-on-Hudson New Yorker Robert Francis Young in a whirlwind, fairy tale romance, since she’d met him seven years before in Texas. She continued to model and later relocated to Boston and passed away in 2005. In this ad, from December, she’s out on a crisp New York City evening shopping for Christmas presents, but will end the night with a dinner that includes … wait for it … beer.
Archives for August 4, 2022
Today is also the birthday of Aaron Mateychuk, former brewmaster of Watch City Brewing in Waltham, Massachusetts. I met Aaron during CBC week when the Craft Brewers Conference was in Boston in 2009, and we almost got together when he was in San Francisco a couple of years ago, but kept crossing paths instead. More recently, Aaron’s running the Lookout Farm Brewing & Hard Cider Co. in Natick, Massachusetts. Join me in wishing Aaron a very happy birthday.
Note: The second and third photos purloined from Facebook, and the last is from Lookout’s website.
Today is the birthday of William J. Seib (August 4, 1836-after 1901). He was born in Germany and learned to brew there. When he was 18, in 1854, he emigrated to the United States and worked at several breweries in the Detroit area, including Stroh’s. He worked for several additional breweries before becoming the brewmaster at Conrad Seipp Brewery of Chicago, Illinois, a position he held for nearly two decades until his retirement in 1901, after fifty years in the brewing industry. He must have been very well regarded because he’s referred to as “the dean of American brewmasters.” Seib was one of three men appointed to draft the charter of the Master Brewers’ Association of the United States, along with Louis Frisch and Charles J. Schmidt, which was founded on April 14, 1887.
This is a short biography when he retired from brewing in 1901, when he was 64, from the American Brewers’ Review:
And this biography is from when Seib celebrated his 50th wedding anniversary.
Today is my friend Rod DeWitt’s 65th birthday. Rod is the Director of Plant Engineering & Process Control at Anderson Valley Brewing Co. in Boonville. Rod also played drums in the Rolling Boil Blues Band. Join me is wishing Rod a very happy birthday.
Rod DeWitt, on the roof showing me the view depicted on every bottle of Anderson Valley Brewing during a private tour in May of 2006.
Today is the birthday of Julius Deglow (August 1823-August 4, 1885). He was born in Germany sometime in August, though the exact date is unknown, but since we know he died on August 4, that’s as good a date as any. He moved to Covington, Kentucky as a young man. In 1866, he founded what would become the Bavarian Brewing Co. Although ownership would pass to others, the brewery remained in business in some form until 1966.
This obituary of Deglow is from the Kentucky State Journal in Newport:
The many friends of Mr. Julius H. Deglow, the prominent tanner of Covington, will regret to learn of his rather sudden death Tuesday at about 1:30 o’clock. The deaths of Mr. Deglow and his wife are of a peculiarly sad nature. About three months ago they went to Germany to be cured of an illness, but not meeting with success, Mrs. Deglow came home to spend her last days. In a few days after her arrival she died. A telegram was sent Mr. Deglow in Germany, but he never received it, and he knew nothing of his wife’s death until he arrived in Cincinnati on Monday night. This sad news so affected him that he, too, died at his country residence on the Lexington pike about an hour after his arrival and taking his bed.
The Wikipedia page for the Bavarian Brewing Co. mentions Deglow, of course, since he founded the brewery, though how long he remained as an owner is unclear.
After the brewery was established as DeGlow & Co., new ownership interests within just a couple of years resulted in several change to its name beginning in 1868, including DeGlow, Best & Renner. However, in 1873, it was established as the Bavarian Brewery Co. Over the next several years the brewery operated under this name, but ownership interests varied. John Meyer obtained controlling interest and the brewery operated under his name for a short time, starting in 1879. Then in 1882, a German immigrant named William Riedlin, who established a saloon and beer hall called Tivoli Hall in the Over The Rhine area of Cincinnati, entered into partnership with John Meyer. It operated as the Meyer-Riedlin Brewery before Riedlin purchased controlling interest in the brewery from Meyer, incorporated the business under its former name and became president in 1889.
The Kenton County Public Library also has a history of the Bavarian Brewery, and again Deglow figured only very briefly in the first paragraph.
Bavarian Brewery can be traced back to the year 1866 when Julius Deglow and Charles L. Best began operating a small brewery on Pike Street in Lewisburg. In 1869, the brewery officially became known as Bavarian. William Riedlin and John Meyer were the next owners of the brewery. They purchased Bavarian in 1882. Seven years later, Riedlin became the sole owner. Anton Ruh was hired as the brew master.