Thursday’s ad is for “Rheingold Beer,” from 1951. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Elise Gammon was elected Miss Rheingold for 1951. She was born in Miami, Florida in 1930, though I was unable to find her birthday, it’s not even mentioned in her obituary when she passed away in 2014. She attended Florida State and Harcum College in Pennsylvania, before moving to new York City to pursue a modeling career. At the end of 1950, she married Edward Ory of Louisiana. The pair met on the television show “Blind Date.” As far as I can tell that marriage didn’t last very long because in her obituary, it only mentioned she later moved back to Miami and met and married Fatio O’Hearn Dunham, I think around 1964, and they had four children together, eventually settling in Lakeland in 1980. In this ad, from February, she’s dressed warmly with ice skates under her arm, and behind her is the skating rink at Rockefeller Center in downtown Manhattan.
Archives for August 11, 2022
Today is the birthday of William Kistler “Bill” Coors (August 11, 1916-October 13, 2018). Bill Coors was born in Golden, Colorado, and is the grandson of Adolph Coors, who founded the Coors Brewing Company in 1873. He worked for the family business all his life, and ran the brewery from 1961–2003.
William K. Coors in 1982.
Here’s a short description of Coors from the Leadership Initiative of the Harvard Business School:
Under Coors’ leadership, the brewery underwent a period of massive growth. Though it was a regional brewery, it held the top market share in 10 of the 11 western states in which its product was distributed, becoming the 4th largest brewer in the United States in the mid-1970s. Despite several union confrontations and product boycotts as a result of Coors’ political opinions, Coors took the firm public and established a national presence for its products.
And this is from the Academy of Achievement in Washington, D.C.:
From 1961 to 2003, William K. Coors served as Chairman of the Adolph Coors Company of Golden, Colorado. The grandson of brewery founder Adolph Coors, he joined the family firm in 1939, where he pioneered the development of the recyclable aluminum can. He assumed the chairmanship and presidency of the Coors Company in 1961, shortly after his older brother, Adolph Coors III, was murdered in a bungled kidnapping attempt. Rising above this senseless tragedy, William Coors led the company through an unprecedented period of expansion, one that ultimately transformed a little known local brewery into the nation’s third largest, a massive, vertically integrated business that included Coors Transportation, Coors Container (the largest single can plant in the world) and the Coors Food Products Company. He led the way in making the Coors Company energy self-sufficient, and expanded the company’s program of aluminum recycling, at one point recovering and recycling as much as 85 percent of its cans, while handling a third of the nation’s recycled aluminum. Even after retiring from the Board of Directors in 2003, he remained active in the company, working well into his 90s as a senior technical adviser.
The Adolph Coors Company Board of Directors posing together at the dedication of the new headhouse at the brewery in Golden, Col., on April 16, 1952. Three men are standing and three men are seated on top of the headhouse. Standing in back left to right are brothers, William K. Coors, Joseph Coors, and Adolph Coors III. Seated in front left to right are brothers Grover Coors, Herman Coors, and Adolph Coors II (from the Golden History Museum).
And here’s a short video about Bill Coors, from his induction into the Colorado Business Hall of Fame in 1996.
Today is the 64th birthday of Austrian beer writer Conrad Seidl. Our paths have crossed several times over the years, usually at judging events, and we’ve also contributed to some of the same international beer books. But during a press trip to Belgium in 2013, I finally had a chance to spend more time with Conrad and get to know him a bit better, which was great. He’s an amazing person — absolutely one-of-a-kind — and great fun to enjoy a beer with. Join me in wishing Conrad a very happy birthday.