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Archives for August 14, 2022

Beer In Ads #4177: Miss Rheingold 1951 Gets A New Spring Hat

August 14, 2022 By Jay Brooks

Sunday’s ad is for “Rheingold Beer,” from 1951. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Elise Gammon was elected Miss Rheingold for 1951. She was born in Miami, Florida in 1930, though I was unable to find her birthday, it’s not even mentioned in her obituary when she passed away in 2014. She attended Florida State and Harcum College in Pennsylvania, before moving to new York City to pursue a modeling career. At the end of 1950, she married Edward Ory of Louisiana. The pair met on the television show “Blind Date.” As far as I can tell that marriage didn’t last very long because in her obituary, it only mentioned she later moved back to Miami and met and married Fatio O’Hearn Dunham, I think around 1964, and they had four children together, eventually settling in Lakeland in 1980. In this ad, from April, she’s showing off her new spring hat, suggesting it’s a great way to start an argument, presumably with unsuspecting husbands.

Also, this year, Rheingold started running a modified ad that was a half-page and is laid out differently.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Historic Beer Birthday: Eugene L. Husting

August 14, 2022 By Jay Brooks

eugene-husting

Today is the birthday of Eugene Louis Husting (August 14, 1848-November 27, 1916). He was born in Luxembourg, Germany, but came to the U.S. when he was only five, and settled with his family in Wisconsin. In 1877, he founded the Eugene L. Husting Brewery. In 1900, they changed its name to the E. L. Husting Co. Brewery, but it was closed due to prohibition in 1918. They appear to have concentrated on Weiss beer, and may have also been known as the E.L. Husting Weiss Beer Brewery. After repeal, the brewery never returned to brewing beer, instead concentrating on soda. The soda company closed in 1970.

Eugene-Husting-Brewery
The Eugene Husting Brewery in 1893.

This obituary of Husting is from the American Brewers’ Review:

Eugene-Husting-obit
husting-brewery-montage

This account of the brewery’s history is from the Blog, The Distant Mirror:

One other historic Milwaukee brewery that focused primarily on brewing wheat-based beer was Eugene Louis Husting.  Like many brewers before and after him, Eugene began as a brewer at the Northwestern Brewery, which was owned by Phillip Altpeter.  After marrying Phillip’s daughter Bertha in 1872, E.L. Husting opened his own weiss beer brewery and soda factory on the east side of 5th St. between Cherry St. and Vliet St. in 1877.  By 1884 Husting was brewing weiss beer in an 8 barrel brew kettle and selling the product in stoneware bottles.  In 1897 the Husting Brewery expanded inventory to include ginger ale, soda water, cream and orange soda, raspberry wine, and cider. As a result of prohibition (1920-1933), brewing beer discontinued and instead soda was exclusively produced.  Following prohibition the company evolved into a beer and soda distributor until 1970 when the plant shut down.  Today, the main building is still intact and is now considered the oldest standing complete brewery in Milwaukee.

Husting-bottle-ceramic

And this account of the brewery is by Kevin M Cullen in an article in Brewery History entitled “Rediscovering Milwaukee’s historic breweries
Part I: Milwaukee’s downtown breweries
.”

Soon it was on to the oldest complete standing brewery structure in Milwaukee, the EL. Husting Brewery, whose name is still embossed along an upper cornice of the cream city brick building, which inci- dentally is now home to Great Lakes Archaeological Research Center, a former employer of mine. This brewery and soda factory was established by Eugene Louis Husting in 1877 on the eastside of 5th Street between Cheery Street and Vliet Street In 1884 EL Husting was brewing weiss beer in an eight-barrel brew kettle and bottling in stoneware bottles. He continued to brew sodas and beer here until he died in 1916, after which sodas became the primary bever- age of production during prohibition. Following Prohibition in 1933 the facility became a distribution plant for beer and liquor until it shut down in 1970.

Husting-bottle-clear

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Luxembourg, Milwaukee, Wisconsin

Beer Birthday: Brandon Hernández

August 14, 2022 By Jay Brooks


Today is the 46th (maybe) birthday of Brandon Hernández, who is a Brewing Industry Contributor at The San Diego Union-Tribune and also stays busy with the San Diego Beer News, as a Craft Beer Correspondent at FOX 5 San Diego, Co-Host at The Indie Beer Show, Beer To The Rescue, and Food & Beverage Editor / San Diego On-Tap Host at Ranch & Coast Magazine. He also used to bethe Chief Marketing Officer for Societe Brewing, and before that AleSmith and Stone Brewing. And he’s published the Complete Guide to San Diego Breweries in 2015. Until recently, I used to run into Brandon fairly regularly at beer functions and he’s become one of my favorite people to hang out with. Join me in wishing Brandon a very happy birthday.

brandon-hernandez-1
Nice towering press photo of Brandon.

P1010878
With fellow writers at the opening event for the CBC in Washington, DC in 2013. From left, Stephen Beaumont, me, Steve Shapiro, Gail Williams, Brandon and Chuck Cook.

brandon-hernandez-2
At Churchill’s in San Diego with Tomme Arthur in 2012.

beer-camp-brandon
With a bevy of Celebrator writers in Chico for Beer Camp #93 in late 2012, to make a beer celebrating the 25th anniversary of the Celebrator Beer News. That’s Brandon sporting blond hair fourth from the left.

[Note: photos 1 and 3 were purloined from Facebook.]

Filed Under: Birthdays, Just For Fun Tagged With: California, San Diego

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