Wednesday’s ad is for “Rheingold Beer,” from 1951. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Elise Gammon was elected Miss Rheingold for 1951. She was born in Miami, Florida in 1930, though I was unable to find her birthday, it’s not even mentioned in her obituary when she passed away in 2014. She attended Florida State and Harcum College in Pennsylvania, before moving to new York City to pursue a modeling career. At the end of 1950, she married Edward Ory of Louisiana. The pair met on the television show “Blind Date.” As far as I can tell that marriage didn’t last very long because in her obituary, it only mentioned she later moved back to Miami and met and married Fatio O’Hearn Dunham, I think around 1964, and they had four children together, eventually settling in Lakeland in 1980. In this ad, from May, she’s again out on the streets of New York, with a bag of roasted peanuts. It looks like she may be trying to feed that squirrel, which I personally believe is a bad idea.
Archives for August 17, 2022
Originally a sculptor, Jen Garris, has been involved in San Francisco’s beer scene as long as anyone I know. She’s worked for Magnolia and New Belgium, as well as many others in the Bay Area. A few years ago she opened the Pi Bar in San Francisco, along with boyfriend Rich Rosen, who also co-owns Chenery Park. I absolutely love Pi’s white bacon pizza. More recently, they opened Bel, a Belgian-themed bar/restaurant on Mission St. in Bernal Heights. Today is Jen’s 29th or so birthday. Join me in wishing her a very happy birthday.
Jen and Matt Salie, from Big Sky Brewing, at the 18th Celebrator Anniversary Party.