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Archives for August 18, 2022

Beer In Ads #4181: Miss Rheingold 1951 Goes For A Ride

August 18, 2022 By Jay Brooks

Thursday’s ad is for “Rheingold Beer,” from 1951. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Elise Gammon was elected Miss Rheingold for 1951. She was born in Miami, Florida in 1930, though I was unable to find her birthday, it’s not even mentioned in her obituary when she passed away in 2014. She attended Florida State and Harcum College in Pennsylvania, before moving to new York City to pursue a modeling career. At the end of 1950, she married Edward Ory of Louisiana. The pair met on the television show “Blind Date.” As far as I can tell that marriage didn’t last very long because in her obituary, it only mentioned she later moved back to Miami and met and married Fatio O’Hearn Dunham, I think around 1964, and they had four children together, eventually settling in Lakeland in 1980. In this ad, from late May, she’s in a carriage, presumably pulled by a horse, out in front of what almost looks like a plantation estate. And afterwards, naturally, she has an outdoor meal and some beers, complete with servants.

And here’s the same ad in the new half-page format.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer Birthday: Don Feinberg

August 18, 2022 By Jay Brooks

vanberg-dewulf
Today is Don Feinberg’s 67th birthday, along with his wife Wendy Littlefield, ran the Belgian export company Vanberg & DeWulf. Their portfolio included such great beer lines as Dupont, Castelain and Dubuisson (Bush). They were also the original founders of Brewery Ommegang. Several years ago they celebrated their 30th anniversary of being involved in the beer industry and bringing great beer to America. Plus, they’re great fun to hang out and drink with. Unfortunately, several years ago they sold Vanberg & DeWulf, and are taking some time off, before deciding on their next project. It’s been a while now, but hopefully, we’ll learn something soon. Join me in wishing Don a very happy birthday.

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Don, along with the Dubuisson brewmaster, being poured Lambrucha in Chicago in 2010.

DSCN7499
Wendy and Don at a dinner in Belgium last year.

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Wendy Littlefield, Don and Greg Engert at a Vanberg & DeWulf tasting in Washington, D.C.

(photo by Chuck Cook)

Feinberg-QE2
Wendy and Don in 1979.

Filed Under: Birthdays, Just For Fun Tagged With: Belgium, Chicago, Illinois

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