Saturday’s ad is for “Rheingold Beer,” from 1951. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Elise Gammon was elected Miss Rheingold for 1951. She was born in Miami, Florida in 1930, though I was unable to find her birthday, it’s not even mentioned in her obituary when she passed away in 2014. She attended Florida State and Harcum College in Pennsylvania, before moving to new York City to pursue a modeling career. At the end of 1950, she married Edward Ory of Louisiana. The pair met on the television show “Blind Date.” As far as I can tell that marriage didn’t last very long because in her obituary, it only mentioned she later moved back to Miami and met and married Fatio O’Hearn Dunham, I think around 1964, and they had four children together, eventually settling in Lakeland in 1980. In this ad, from September, she’s playing polo and posing in front of her polo pony, mallet in hand.
Archives for August 28, 2022
Today is Carolyn Smagalski’s birthday. Carolyn’s a beer writer from Pennsylvania — not sure what it is about Pennsylvania and beer writing — who writes for BellaOnline. Her nickname is the Beer Fox and she does a terrific job spreading the gospel of great beer. Join me in wishing Carolyn a very happy birthday.
Carolyn with Michael Jackson at GABF in 2006.
Don Russell, Carolyn and Curt Decker, from Nodding Head.
Don Feinberg with Carolyn.
Ralph Olson, from HopUnion, the Alpha King and Carolyn.
NOTE: Last three photos purloined from Facebook.
Today would have been the birthday of Mike “Tasty” McDole, homebrewer extraordinaire, and one time co-host of “The Jamil Show,” or “Can You Brew It?” and also was a regular on the “Sunday Show” on The Brewing Network. Tasty would never refer to himself that way, and on Twitter he claimed to be simply a “homebrewer and a craft beer enthusiast.” But most of us who knew him would, as he also admits, “make [him] out to be much more.” And that is correct, I believe, as Tasty was one of the best. He’s a former Longshot winner, has given talks at the National Homebrew Convention and has won countless awards and had collaborated with numerous commercial breweries on beers. Unfortunately, he passed away a couple of years ago after battling cancer. Join me in raising a toast to Tasty’s memory.
With Justin Crossley at the Bistro Double IPA Festival in 2010.
With Shaun O’Sullivan at 21st Amendment in 2009.
Vic Krajl, from The Bistro, Mike & Shaun O’Sullivan, from 21st Amendment at GABF in 2009.
Tasty at GABF in Denver in 2014.
And a couple of years ago, 21st Amendment Brewery released Tasty IPA in collaboration with Mike.