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Archives for October 22, 2022

Beer In Ads #4241: Miss Rheingold 1953 With An Umbrella

October 22, 2022 By Jay Brooks

Saturday’s ad is for “Rheingold Beer,” from 1953. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold for 1953 was Mary Austin. I haven’t been able to find out very much about her, and there are some contradictions in what I did unearth. She was born in Flatbush, Brooklyn in 1921, and didn’t start modeling until she was thirty, in 1951. Before that, she worked at the National City Bank. According to a newspaper item in 1976, she married a Frank Fillen right after her Rheingold year and had seven kids, settling in Long Island. However, another more reputable account seems to suggest she married a Frances Xavier Killeen, but in 1950, before her stint as Miss Rheingold. But the seven kids part seems true. But then I also found her obituary when she passed in 2012, and she appears to have later married a Philip Holden Fett, also on Long Island. In this ad, from April, she’s walking the rainy streets of New York City holding a pink umbrella, with her small dog under her arm. She’s also wearing a pink raincoat and a matching scarf.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Historic Beer Birthday: Otto Bremer

October 22, 2022 By Jay Brooks

schmidt-mn
Today is the birthday of Otto Bremer (October 21, 1867-February 18, 1951). He was born in the Lower Saxony (Niedersachsen) area of Germany, and along with his brother Adolf, settled in Minnesota, in the St. Paul area.

OttoBremer
Bremer was a German American banker and philanthropist. He founded Bremer Bank and the Otto Bremer Foundation, which grants funds for use in the communities where the banks operate. His brother Adolf married brewer Jacob Schmidt’s daughter, and by 1901, Adolf and Otto Bremer owned 25 percent of the Jacob Schmidt Brewing Company stock. When Schmidt passed away in 1911, the Bremer brothers took control of the brewery. When Adolf died in 1939, Otto assumed the role of president of Schmidt’s brewery until he died in 1951.

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Otto Bremer with a sandwich and a beer.

Here’s a partial history of the Jacob Schmidt brewery during the time the Bremers were involved, from Wikipedia:

Jacob Schmidt started his brewing career in Minnesota as the Brewmaster for the Theodore Hamm’s Brewing Co. He left this position to become owner of the North Star Brewing Co. Under Schmidt’s new leadership the small brewery would see much success and in 1899 Schimdt transferred partial ownership of his new brewery to a new corporation headed by his son in law Adolph Bremer, and Adolph’s brother Otto. This corporation would later become Bremer Bank. With the new partnership the Jacob Schmidt Brewing Company was established. In 1900 the North Star Brewery would suffer a fire that would close it for good. With the new management team in place a new brewery was needed, the new firm purchased the Stahlmann Brewery form the St. Paul Brewing Co. and immediately started construction on a new Romanesque brewery incorporating parts of Stahlmann’s original brewery along with it including the further excavation of the lagering cellars used in the fermentation process to create Schmidt’s Lager Beer

Upon Schmidt’s death in 1911 the Bremers took full control of the company and continued to see success and growth. In 1920 National Prohibition came to Minnesota and stopped the production and sale of intoxicating beverages. Schmidt’s was one of the few breweries to see success and remain open all throughout prohibition in offering nonalcoholic beverages or near beers such as Malta and City Club as well as other beverages. It was rumored that Schmidt’s continued to produce real beer during prohibition complete with a secret underground tunnel that allowed for beer to be transported from the brewery on the bluffs to awaiting ships on the Mississippi river below. None of these rumors were ever confirmed though.

Since Schmidt’s never stopped production of beverages in the brewery it was one of few breweries in Minnesota that was ready to produce real beer when prohibition was lifted in 1933. Schmidt’s re-released City Club beer as an strong beer with the new slogan of “Tops in any Town”. After prohibition Schmidt’s saw widespread success and continued to grow. This Success brought attention to the Bremer family leading to the kidnapping of Edward Bremer by the Barker-Karpis gang on the 16th of January, 1934; he was released on the 7th of February of the same year with 200,000 bail. As Schmidt’s continued to grow becoming the 7th largest brewery in the country by 1936 it was decided offering City Club in cans would be more profitable and became one of the first brewers in Minnesota to offer beer in cans. Like Hamm’s Schmidt’s offered beer in flat top cans, but became one of the only brewer to switch back to cone top cans after. During World War II Schmidt’s was granted a contract from the government to supply beer to the troops, made possible by a long standing friendship between the Bremers and Franklin D. Roosevelt.

In 1951 Otto Bremer died and City Club beer began to be phased out. In 1954 due to mounting pressure and competition from outside National Brewers the Bremers decided to leave the brewing industry and sold the company to Detroit based brewer Pfeiffer.

jacob-schmidt-brewery-framed

And here’s another biography of both Adolf and Otto Bremer, from Funding Universe:

Otto Bremer and his younger brother Adolph immigrated to the United States from Germany in 1886. The Midwest, where the young men settled, had experienced a period of rapid growth: the population had exploded and business opportunities were abundant. Otto Bremer’s first job was as a stock clerk for a wholesale hardware business in St. Paul, Minnesota. In 1887, he took a bookkeeping position with the National German-American Bank–he had three years of elementary banking training in Germany, according to a Ramsey County History article by Thomas J. Kelley. Bremer eventually became chief clerk.

The boom days of the 1880s were followed by a bust in the early 1890s. Banks in St. Paul’s sister city of Minneapolis went under. The National German-American Bank had to suspend operations for a time. By the end of the decade, the nation was in a deep economic depression.

Otto Bremer left the National German-American Bank at the turn of the century to make a run for the office of city treasurer. A well established and respected member of the community by this time, he won the election and served for five terms. (He had an unsuccessful but closely contested race for mayor in 1912.) Meanwhile, his brother Adolph was making his own headway in St. Paul’s business community. One connection led to a romance as well. Adolph married Marie Schmidt, the daughter of North Star Brewery owner Jacob Schmidt, in 1896.

While serving as city treasurer, Otto Bremer became a charter member of the board of directors for the American National Bank. The bank was formed in 1903 through the merging of two St. Paul banks. Bremer held 50 of the 2,000 shares of capital stock. The charter members of the board of directors, well aware of potential pitfalls, operated a conservative banking business, unlike the days of wild growth when banks and customers were extended beyond their means.

Brother Adolph’s responsibilities also continued to grow. When the brewery was reorganized as the Jacob Schmidt Brewing Company in 1899, he was named president. Adolph Bremer took over operating control when Schmidt died in 1910. He brought Otto in as secretary and treasurer shortly thereafter.

As Adolph gained ownership in the brewery, Otto Bremer increased his holdings in the bank, becoming a major shareholder by 1916. Adolph joined his brother on the American National Bank board of directors that year.

In 1921, Benjamin Baer, the bank’s second president and an original board member, died. Otto Bremer was named chairman. He also bought much of Baer’s stock and by 1924 gained controlling interest in the bank.

The brewery and its sales agencies in rural Minnesota, North Dakota, and Wisconsin provided a direct link to the Bremers and American National Bank in St. Paul. The brewery or the Bremers owned the land or buildings the sales agencies occupied, creating a starting point for further business relationships in the communities.

Otto Bremer became an advisor to local bankers, who often formed corresponding partnerships with American National. Dependent on the cyclical agricultural economy, country banks needed loans from city banks with a more diverse and therefore a more stable of base of business. Otto Bremer formed a deep commitment to the rural communities, and when economic disaster struck he was there to help.

Trouble began with a ramp-up of farm production in response to the needs created by the United States’ entry into World War I. Farmers began planting more acres and buying expensive machinery. Agricultural land increased in value. Farmers took out larger loans to drive the expansion. Demand collapsed following the war. Harsh weather conditions in the Midwest further hampered farmers. Loans went unpaid. A recession hit the nation in 1920, taxing city banks supporting the stressed country banks.

“Bent on maintaining the public trust in the country banks, Otto Bremer loaned them his good name and his money. Throughout the 1920s banks came into the fold of the American National Bank or the Bremer group,” wrote Kelley. Eventually, Bremer had to begin borrowing against his assets to keep country banks afloat.

By 1933, he held large or controlling interests in 55 banks in Minnesota, North Dakota, Wisconsin, and Montana, apart from his holdings in American National. However, he was $8 million in debt. The backing of Adolph Bremer’s shares in the Jacob Schmidt Brewing Company and a loan from the Federal Reconstruction Finance Corporation helped Otto Bremer keep his stock in American National and the country banks in the family.

Despite the one-two punch delivered by the farm recession and Great Depression, the Bremer brothers had kept control of both the brewery and the bank. When Adolph Bremer died in 1939, Otto Bremer succeed him as president of the Jacob Schmidt Brewing Company.

Otto-Bremer-1943
Otto Bremer in 1943.

In 1943, he created the Otto Bremer Company. The bank holding company consolidated his holdings in the country banks and would protect them from being sold to settle his estate, according to the Kelley article.

The Otto Bremer Foundation was formed the next year to make charitable grants in the communities served by the country banks. The ownership of the Otto Bremer Company was transferred to the foundation in 1949. After Bremer’s death in 1951, the banking chain entered an extended period of consolidation. The brewery was sold in 1954, but descendants of Adolph Bremer held stock in American National until it was sold to Milwaukee-based Firstar Corp. in 1996.

Otto-Bremer

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Minnesota

Beer Birthday: Jonathan Cutler

October 22, 2022 By Jay Brooks

piece
Today would have been the 50th birthday of Jonathan Cutler, brewmaster/owner of Piece Brewing in Chicago, but unfortunately he passed away in early May of this year. According to his obituary, “Jonathan graduated from Southern Illinois University where he found his passion for brewing beer.  He subsequently attended the esteemed Siebel Institute in Chicago and started brewing professionally at Goose Island Brewery followed by a position at Sierra Nevada. In 2001 he started as head brewer at Piece Pizza where he went on to win 29 medals at the GABF and World Beer Cup over the course of 19 years. His most recent venture was at Oy Brewing in the Faroe Islands.” In my experience, he was a terrific, fun person, and a great brewer. He even got a shout-out at the Academy Awards a couple of years ago, when Quentin Tarantino said “Piece Out” during his acceptance speech. Join me in drinking a toast to his memory.

Accepting a medal at GABF in 2002.

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Serving beer and pizza at the CBC Reception at the Field Museum.

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At Stone Brewery during CBC in San Diego in 2008. From left: Peter Schell, Eric Rose (Hollister Brewing), Ian Ward (Brewers Supply Group), Jonathan Cutler (Piece Brewing), Chad Kennedy (Laurelwood Public House) and Fal Allen (now back at Anderson Valley).

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Jonathan picking up another GABF award for Piece in 2007.

Jonathan Cutler always cries at weddings
Jonathan tearing up during Dave Keene and Jennifer Smith’s wedding during GABF several years ago.

Filed Under: Birthdays Tagged With: Chicago, Illinois

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