Monday’s ad is for “Rheingold Beer,” from 1955. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Nancy Woodruff was elected Miss Rheingold 1955.” She was born in Detroit Michigan in 1933, but was raised in San Leandro, California. Humorously, one newspaper reported she attended “San Leandro high school in San Francisco,” and not in … San Leandro. When she was 18, two years ago, she moved to New York City to pursue a modeling career. She entered the 1952 Miss Rheingold contest and was chosen as a finalist, but lost to Mary Austin that year. But she tried again in 1954, and well, here we are. I’m not sure how her career fared after this year, as there’s not much information I could find. Apparently, she did some early television, but mostly commercial work. She married stock broker Jack Paul Adler of New York in 1956, and they appear to have had two children, before moving to Naples, Florida at some point. She passed away in early 2004. In this ad, from January, she’s doing some skiing at aa mountain resort. In the first shot, she’s out on the slopes, and in the second, she having a beer afterwards in the clubhouse.
Archives for January 9, 2023
Today is the 62nd birthday of Marty Velas, who is the owner/brewmaster of Fanatic Brewing in Knoxville, Tennesee. I only recently met Marty at CBC in Nashville, though it’s possible out paths have crossed before, especially since he’s been around for a long while, and started brewing in California around 1979, starting his first pro gig brewing at Alpine Brewing. He’s also brewed for Manhattan Beach Brewing Co., Redondo Beach Brewing Co. Huntington Beach Beer Co. Brewski’s in Hermosa Beach, Fredricksburg Brewing Co. in Texas, Turul Brewing Co. in Szalapa, Hungary and Echigo Landsbrauerei in Niigata, Japan and as the head of brewing operations at Smoky Mountain Brewery. In the 1990s, he consulted for numerous breweries and has trained over 200 successful brewers. He was also “instrumental in establishing the first craft brewery in Japan in 1994.” Join me in wishing Marty a very happy birthday.
Pete Slosberg, Marty, George Reisch and Mitch Steele at Grillshack Fries and Burgers in Nashville during CBC.
Marty in a promotional shot for the brewery he founded in 2015.
Today is the 65th birthday of Mark Dorber, publican extraordinaire. When I first met Mark he was the publican at the White Horse in Parsons Green and we’ve judged together at both GABF and the World Beer Cup several times. More recently, he’s opened a new place a bit further northeast of London in Walberswick, on the Suffolk coast. His new pub is The Anchor. Mark is a terrific champion of cask beer and especially American beer in the UK. Join me in wishing Mark a very happy birthday.