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Archives for February 2, 2023

Beer In Ads #4340: Miss Rheingold 1955 Raising The Flags

February 2, 2023 By Jay Brooks

Thursday’s ad is for “Rheingold Beer,” from 1955. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Nancy Woodruff was elected Miss Rheingold 1955.” She was born in Detroit Michigan in 1933, but was raised in San Leandro, California. Humorously, one newspaper reported she attended “San Leandro high school in San Francisco,” and not in … San Leandro. When she was 18, two years ago, she moved to New York City to pursue a modeling career. She entered the 1952 Miss Rheingold contest and was chosen as a finalist, but lost to Mary Austin that year. But she tried again in 1954, and well, here we are. I’m not sure how her career fared after this year, as there’s not much information I could find. Apparently, she did some early television, but mostly commercial work. She married stock broker Jack Paul Adler of New York in 1956, and they appear to have had two children, before moving to Naples, Florida at some point. She passed away in early 2004. In this ad, from July (a second one that July), she’s on a ship, putting up the signal flags to spell out “D-R-Y” for Rheingold Dry Beer.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Historic Beer Birthday: Anton Schwarz

February 2, 2023 By Jay Brooks

american-brewer-old
Today is the birthday of Anton Schwarz (February 2, 1839-September 24, 1895). In addition to having studied law, he also became a chemist and worked for several breweries in Budapest, before moving to the U.S. in 1868. Moving to New York, he got a job working for the magazine/journal American Brewer, which at the time was more like the People magazine of the brewing industry. He was quickly promoted to editor, eventually buying the publication. He turned it into a serious scientific journal, writing many of the articles himself, but is credited with helping the entire industry improve its standards and processes.

Anton-Schwarz

Here’s his entry from the Jewish Encyclopedia, published in 1906.

Austrian chemist; born at Polna, Bohemia, Feb. 2, 1839; died at New York city Sept. 24, 1895. He was educated at the University of Vienna, where he studied law for two years, and at the Polytechnicum, Prague, where he studied chemistry. Graduating in 1861, he went to Budapest, and was there employed at several breweries. In 1868 he emigrated to the United States and settled in New York city. The following year he was employed on “Der Amerikanische Bierbrauer” (“The American Brewer”) and soon afterward became its editor. A few years later he bought the publication, remaining its editor until his death. He did much to improve the processes of brewing in the United States, and in 1880 founded in New York city the Brewers’ Academy of the United States.

Schwarz’s eldest son, Max Schwarz (b. in Budapest July 29, 1863; d. in New York city Feb. 7, 1901), succeeded him as editor of “The American Brewer” and principal of the Brewers’ Academy. He studied at the universities of Erlangen and Breslau and at the Polytechnic High School at Dresden. In 1880 he followed his father to the United States and became associated with him in many of his undertakings.

Both as editor and as principal of the academy he was very successful. Many of the essays in “The American Brewer,” especially those on chemistry, were written by him. He was a great advocate of the “pure beer” question in America.

american-brewer-letterhead

When the United States Brewers’ Academy celebrated its 25th anniversary, in 1913, there was a ball where several alumni gave speeches and toasts, mentioning Schwarz’ contributions, including this from Gallus Thomann from Germany:

Schwarz-USBA

He also co-wrote the Theory and Practice of the Preparation of Malt and the Fabrication of Beer

Fabrication-of-Beer

Beer Advocate also has a nice story of Schwarz, entitled the O.G. Beer Geek.

anton-schwarz-bust

Filed Under: Birthdays, Just For Fun Tagged With: Austria, History, Science

Beer Birthday: Luke Nicholas

February 2, 2023 By Jay Brooks

epic
Today is also the 52nd birthday of Luke Nicholas, founder/brewer of Epic Brewing in New Zealand. Luke brewed for many years in New Zealand before striking out on his own, and also lived in the States for a spell working for RealBeer.com and became fond of hoppy beers. As a result, his beers are some of the hoppiest in New Zealand. He also started a real beer website just for New Zealand, RealBeer.co.nz and was instrumental in starting a Brewers Guild of NZ. Luke was kind enough to show me around the beer scene in Auckland when I was there with my family a few years ago, and we run into one another at beer events surprisingly often. He’s a great beer ambassador not just for his native country, but for great beer everywhere. You can also read about his exploits online at Luke’s Beer. Join me in wishing Luke a very happy birthday.

Me and Luke outside 21st Amendment during a visit to our shores.

And at the 2010 Craft Brewers Conference in Chicago.

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With Stephen Beaumont at CBC in Washington, DC a few years back.

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Luke in New Zealand at Hallertau Brewbar & Restaurant with owner/brewer Stephen Plowman.

Filed Under: Birthdays, Just For Fun Tagged With: New Zealand

Historic Beer Birthday: Frank Senn

February 2, 2023 By Jay Brooks

senn-&-ackermann
Today is the birthday of Frank Senn (February 2, 1838-November 8, 1913) who was born in Mechtersheim, Germany, which today is known as Römerberg, but settled in St. Louis, Missouri with his parents in 1853. In Louisville, Kentucky, he opened the Frank Seen Brewery in 1874, but later sold it to his two brothers. In 1877, he took with a partner, Philip Ackermann, he opened a new brewery, the Frank Senn & Philip Ackermann Brewery. In 1892, they shortened it to the Senn & Ackermann Brewing Co., which it remained until being closed by prohibition.

frank-senn

Here’s a short bio, from his obituary, printed in the Western Brewer and Journal for July to December 1913.

Frank-Senn-obit

Here’s a short history of the brewery, from the Encyclopedia of Louisville:

senn-ackermann-history

And another one from Germans in Louisville: A History:

senn-ackermann-history-2

After prohibition began, the building was abandoned, eventually becoming a scrapyard.

Ackerman-and-Senn-abandoned

Filed Under: Birthdays, Just For Fun Tagged With: History, Kentucky

Beer Birthday: Jamie Floyd

February 2, 2023 By Jay Brooks

Ninkasi-white
Today is the 51st birthday of Jamie Floyd, co-owner/brewer of Ninkasi Brewing in Eugene, Oregon. Jamie has been a fixture in the Oregon brewing scene for many years, having brewed at Steelhead Brewing, also in Eugene, before opening Ninkasi with Nikos Ridge in 2006. Join me in wishing Jamie a very happy birthday.

Jamie at Magnolia for SF Beer Week in 2011.

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At the Oregon Brewers Festival in 2006.

saquatch-fest07-4
Jamie, with John Maier, from Rogue Brewing, and Nikos Ridge, also from Ninkasi, at the Sasquatch Brew Fest in 2007.

Jamie Floyd, from Ninkasi Brewing
Jamie at GABF in 2011.

Justin Crossley (Brewing Network) & Jamie Floyd (Ninkasi)
Justin Crossley, of the Brewing Network, with Jamie at the Opening Gala for the 2010 SF Beer Week.

Filed Under: Birthdays, Just For Fun Tagged With: Oregon

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