Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #655: And Follow Through With Rheingold

Beer In Ads #655: And Follow Through With Rheingold

July 20, 2012 By Jay Brooks


Friday’s ad is yet another Rheingold Beer ad, this one from 1959, featuring Miss Rheingold for that year, Robbin Bain. In this ad, she’s at the lanes, rolling her bowling ball at the pins. Behind her, at least two people have Rheingold beer bottles in their hands. But take a close look at how the almost glow. If I didn’t know better, I’d think they were photoshopped in, except that desktop publishing didn’t exist in 1959, let alone Photoshop. What do you think, did she roll a strike?

59RheingoldBeerBowling

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. beerman49 says

    July 22, 2012 at 11:44 pm

    In those days it was called “retouching”, done with a paintbrush before airbrushing became the norm in the 60’s.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Return of the Session – Beer Search Party on The Sessions
  • Scoats on Beer Birthday: Scoats
  • You're Not From Around Here - Food GPS on The Sessions
  • Mark Smith on Beer In Ads #4778: Rheingold Can Quench A Dragon’s Thirst
  • Getting Ready to Celebrate St Patrick’s Day – The Blessing of Beer | Red Panda News on Beer Saints

Recent Posts

  • Beer In Ads #4966: If It’s Okeh With You, I’ll Take Menominee Bock Beer May 11, 2025
  • Historic Beer Birthday: Stephen Weber May 11, 2025
  • Beer Birthday: Derek Smith May 11, 2025
  • Historic Beer Birthday: Dietrich Knabe May 11, 2025
  • Historic Beer Birthday: Gilbert Greenall, 1st Baronet May 11, 2025

BBB Archives

Go to mobile version