Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #655: And Follow Through With Rheingold

Beer In Ads #655: And Follow Through With Rheingold

July 20, 2012 By Jay Brooks


Friday’s ad is yet another Rheingold Beer ad, this one from 1959, featuring Miss Rheingold for that year, Robbin Bain. In this ad, she’s at the lanes, rolling her bowling ball at the pins. Behind her, at least two people have Rheingold beer bottles in their hands. But take a close look at how the almost glow. If I didn’t know better, I’d think they were photoshopped in, except that desktop publishing didn’t exist in 1959, let alone Photoshop. What do you think, did she roll a strike?

59RheingoldBeerBowling

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. beerman49 says

    July 22, 2012 at 11:44 pm

    In those days it was called “retouching”, done with a paintbrush before airbrushing became the norm in the 60’s.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer In Ads #4998: Maier’s Bock Beer June 14, 2025
  • Historic Beer Birthday: Bob Brown June 14, 2025
  • Beer Birthday: John Bryant June 14, 2025
  • Beer Birthday: Warren Pawsey June 14, 2025
  • Beer Birthday: James Costa June 14, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version