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You are here: Home / Art & Beer / Beer In Ads #3025: DAB Kraftperle

Beer In Ads #3025: DAB Kraftperle

June 15, 2019 By Jay Brooks

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Saturday’s ad is for the Dortmunder Actien-Brauerei, otherwise known as DAB, from the 1950s, I think. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Dortmunder Actien Brauerei is a German brewery in the city of Dortmund, founded in 1868 by the businessmen Laurenz Fischer and Heinrich and Friedrich Mauritz together with master brewer Heinrich Herberz. Today it is owned, in part, by the Radeberger Group. This is for a DAB beer called Kraftperle, translating as “pearl force” or “power pearl.” Also, there’s the tagline “erfrischt und kräftigt ,” which translates as “refreshes and strengthens.” I’m again not sure who the artist is who created this work.

DAB-kraftperle

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History



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