Sunday’s ad is yet another one for Schlitz, this one from 1964. Wow, just look at that head. But it’s the actual ski lesson that sets the ad apart. “Point tips downhill. Bend knees. Go! Where? Straight to the nearest glass of Schlitz.”
Jay R. Brooks on Beer
Dried marshmallow cream head w/precisely drilled bubble holes -fake the effect any way you can. If, on the off chance that that was real beer slammed into a mug, the camera person f’d up the settings.