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You are here: Home / Art & Beer / Beer In Ads #1341: If You Want To Feel Heroic …

Beer In Ads #1341: If You Want To Feel Heroic …

October 12, 2014 By Jay Brooks


Sunday’s ad is for Double Diamond, from the 1950s. Part of the Ind Coope’s “Works Wonders” series, but I’m not sure this one was such a good idea. Suggesting that after a few beers, one might have the courage, and skill, to fight crime seems like a potential liability for the brewery. “But your honor, after a few beers, I just had to assert myself. I couldn’t let him get away with the swag.”

Double-Diamond-1950s-heroic

Filed Under: Art & Beer, Beers Tagged With: Advertising, England, History



Comments

  1. Gary Gillman says

    October 13, 2014 at 12:22 pm

    Interesting use of the word swag here.

    Gary

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