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You are here: Home / Art & Beer / Beer In Ads #1348: Cool It With The Friendmaker

Beer In Ads #1348: Cool It With The Friendmaker

October 19, 2014 By Jay Brooks


Sunday’s ad is for Reading Premium Beer, my hometown beer, from 1969. It’s an interesting package they’re selling, 16 oz. pint size bottles in a six pack, but notice they refer to them as “glass cans.” In the 1950s they adopted my favorite ad slogan of all-time: “The Friendly Beer for Modern People.” In this ad, they extend that by referring to their beer as “The Friendmaker.”

reading-1969-friendmaker

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pennsylvania



Comments

  1. Beerman49 says

    October 22, 2014 at 12:38 am

    Reading this a day late, but I was talking to a friend today who lives in Sinking Spring, just W of Reading. He grew up on Long Island & mentioned a cheap beer called “Sunshine” that he drank as a teenager, which was made in Reading, I’ll be forwarding him this link – maybe Jay can check out Sunshine sometime down the road.

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