Monday’s ad is for Rheingold Extra Dry Lager Beer, from 1964. How about the head on that mug? One down, one to go. And only a few more peanuts left. It really is “as good to your taste as it is to your thirst.” But buried in the text is a baseball reference, too. “There’s no better way to work up a thirst than cheering our Mets. No better way to quench it than with Rheingold Extra Dry.” The World Series starts tomorrow. There may be peanut, but there will definitely be beer.
Back then, Rheingold was a decent cheap alternative to Bud – it had hops! Drank a lot of it (& Ballantine) during college yrs in DC area – could be had for $3/less per case in returnable bar bottles. Also – they were one of, if not the 1st to introduce wide-mouth bottles, which had a pull-tab aluminum cap that peeled off.