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You are here: Home / Art & Beer / Beer in Ads #1378: Beer Is Healthful

Beer in Ads #1378: Beer Is Healthful

November 18, 2014 By Jay Brooks


Tuesday’s ad is for Schlitz, from 1902. The ad is part of a series from that time highlighting different aspects of the beer’s process, its healthfulness and other factors. In this one, the headline is “Beer is Healthful,” but makes the distinction that “green beer” (defined here as “insufficiently aged, half-fermented”) is not, but that you have to keep your beer and packaging clean. Hard to argue with that.

Schlitz-1902-health

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. Gary Gillman says

    November 19, 2014 at 9:57 am

    The ppoint about green beer – which most unfiltered craft beer technically is I think – is interesting. I have noticed I do often get bilious with craft beer but never with commercial beer which is well-filtered and/or pasteurized. Of course, generally I drink craft beer because of the taste. But this old ad may validate something I’ve often wondered about.

    Gary

    • Adam says

      November 19, 2014 at 11:43 am

      Gary, if you get nauseous from drinking unfiltered beer, you probably should see a doctor.
      I will take an unfiltered beer every time over a filtered one. Beer is at its highest nutritional value when unfiltered.

      • Gary Gillman says

        November 19, 2014 at 12:56 pm

        Not nauseous, but sometimes bilious, not the same thing. I see a doctor regularly, I’m fine. But I do think there is something to the idea of “live beer” reacting in the tummy – I do.

        Gary

        • Gary Gillman says

          November 19, 2014 at 1:12 pm

          Hey Adam I looked up “bilious” and it does mean nauseous, so I didn’t add much by saying I experience the former not the latter. 🙂 I meant, gassiness, that gassy-full feeling many experience with any kind of beer, but I’ve noticed an unfiltered one can bring it on more than a filtered and pasteurized one. I have always assumed this may be the yeast “working” in the stomach but again whether this is true physiologically or not I don’t know. Maybe it’s just impressionistic.

          Gary

  2. Beerman49 says

    November 19, 2014 at 10:07 pm

    Yeast traces certainly do produce “beer farts”. I get them fairly often even from filtered craft brews. Flatulence comes w/the territory, enhanced if you’ve eaten legumes/garlic/cheese before/with/after quaffing – the older you get (I’m 65), the more likely you’ll be prone to it, especially if you’re male.

    Hence the term “old fart”. 🙂

    • Gary Gillman says

      November 20, 2014 at 12:07 pm

      Hey wait a minute. 🙂

      Gary

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