Sunday’s ad is for Budweiser, from 1944. Since the pilgrims traditionally landed today at Plymouth Rock, in 1620, and established a colony there, this ad by Budweiser during World War II contrasts that event with wartime rationing that was going on through the Second World War. Rationing feels so remote to us, but my mother was a “General” in the scrap metal army, or something like that, because my grandfather was a mechanic and that allowed her to amass a lot of scrap metal, apparently. I have a newspaper clipping reporting on her “promotion.”
Including Budweiser – my dad told me that the enlisted clubs rarely saw it – they dreaded getting Iron City or some of the other crap (PBR was OK, as were some of the other eastern lagers)’