Saturday’s ad is for Schlitz, from 1954. One of several ads from Schlitz that same year all with a yellow background and red line drawing. In this one, the foreground features a high-class bartender in a white jacket handing you a glass of Schlitz. He’s also offering up this pearl of wisdom. “Satisfaction is what you really want in beer!” I’m not quite sure exactly what that means, but it sounds like good copy.
… assuming one didn’t (expect to) get it from a member of the opposite sex 🙂