Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1434: ‘Round The Clock And ‘Round The Calendar

Beer In Ads #1434: ‘Round The Clock And ‘Round The Calendar

January 13, 2015 By Jay Brooks


Tuesday’s ad is for Schlitz, from 1953. “‘Round the clock and ’round the calendar — day in and day out — Schlitz quality is assured by hundreds of special, rigid safeguards.” I understand how brewing works, so what exactly might be these “hundreds of special, rigid safeguards?” As a later series of Schlitz ads wondered, “I was curious.” And I especially love this description of the beer. “The light, dry and winsome flavor of Schlitz sparkles.” I don’t drink nearly enough winsome beers anymore.

Schlitz-1953-sporting

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. Beerman49 says

    January 14, 2015 at 7:31 pm

    Waxing poetically, as a lot of ads back then were wont to do.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer In Ads #4998: Maier’s Bock Beer June 14, 2025
  • Historic Beer Birthday: Bob Brown June 14, 2025
  • Beer Birthday: John Bryant June 14, 2025
  • Beer Birthday: Warren Pawsey June 14, 2025
  • Beer Birthday: James Costa June 14, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version