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You are here: Home / Art & Beer / Beer In Ads #1476: The Bloom Of Health

Beer In Ads #1476: The Bloom Of Health

February 24, 2015 By Jay Brooks


Tuesday’s ad is for Anheuser-Busch’s “Malt-Nutrine,” from 1908. Malt-Nutrine was promoted not as a non-alcoholic beer, but as a “pure malt tonic” and sold by druggists and grocers. “The Bloom of Health” that the ad refers to apparently only “blossoms” if you have enough “life-giving blood.” Luckily, Malt-Nutrine is “a blood and strength maker.” Here’s the best bit: “Every drop of it is alive with the health-bringing juices of barley and the vigorous tonic powers of imported Saazer Hops.” You’ll feel good enough to play golf or plow a field.

A-B-1908-bloom-of-health

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History



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