Monday’s ad is for Schlitz, from 1944. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a couple is on a romantic canoe trip, although to be fair, one of them is doing all of the work while the other lies on a pillow. I hope at least he gets the first beer when they reach land for all his paddling.
