Tuesday’s ad is for Guinness, from 1965. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, the “Guinness Guide to River Fish,” six different river fish plus eels are illustrated, each with a short description of how they’re prepared, and what other foods to pair with them, and how best to prepare them, not to mention how good a glass of Guinness will pair with each fish.
Interesting differences btwn the listed fish over there & in the US. Here, only trout & carp are 100% “river” fish; salmon only spawns in rivers, as do ocean varieties of perch. Eel is more ocean than river; pike (which I think is a non-native species) is more lake than river. Grayling I’ve never heard of (tho it may have a different name on this side of the pond). Would love to see other posts from your readers who’ve ever fished.