Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2521: My Beer Is Rheingold Says Dorothy Lamour

Beer In Ads #2521: My Beer Is Rheingold Says Dorothy Lamour

January 14, 2018 By Jay Brooks


Sunday’s ad is for Rheingold, from 1948. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress and singer Dorothy Lamour, lists off her favorite things and among them was Rheingold Extra Dry, which claims she discovered when she was working as a singer in New York.

Rheingold-1948-dorothy-lamour

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #148: The Ultimate Pub Quiz Round on The Sessions
  • VK on Beer In Ads #4982: Wiener Bock Beer
  • Tony on Beer Birthday: Tony Magee
  • Eduard von Grützner, Painter of Beer-Quaffing Monks • A Tempest in a Tankard on The Sessions
  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions

Recent Posts

  • Beer In Ads #5026: Falken Schaffhauser Oster Bock July 16, 2025
  • Historic Beer Birthday: William McEwan July 16, 2025
  • Historic Beer Birthday: Richard L. Yuengling, Sr. July 16, 2025
  • Beer In Ads #5025: Löwenbräu Pale Bock Beer July 15, 2025
  • Beer Birthday: Bob Stoddard July 15, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version