Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2531: My Beer Is Rheingold Says Vivian Blaine

Beer In Ads #2531: My Beer Is Rheingold Says Vivian Blaine

January 24, 2018 By Jay Brooks


Wednesday’s ad is for Rheingold, from 1953 and 1958. In the early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this first ad from 1958, American actress and singer Vivian Blaine sang the virtues of New York City and especially Broadway, where she is a frequent star of musicals there, before singing about another NYC great, Rheingold Extra Dry beer.

1958-Vivian-Blaine-photo-Rheingold

In this first ad from 1953, she talks about “going on record,” first musical records of the shows she’s performed in, and second in professing her admiration for Rheingold Extra Dry beer.

Rheingold-1948-vivian-blaine

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Tom Dalldorf on Dave Alexander R.I.P.
  • Mel on Dave Alexander R.I.P.
  • Jennifer Warwick on Beer In Ads #4593: Miss Rheingold 1961 Goes Out For Pizza
  • Beer In Ads #4547: Miss Rheingold 1960 Enjoys America’s Favorite Sport - Brookston Beer Bulletin on Beer In Ads #4544: Miss Rheingold 1960 Goes Bowling
  • Mary Mauch on Historic Beer Birthday: Armin Louis Neubert

Recent Posts

  • Beer In Ads #4634: The Swing Is To Miss Rheingold 1962 November 30, 2023
  • Historic Beer Birthday: Peter Eulberg November 30, 2023
  • Historic Beer Birthday: John H. Foss November 30, 2023
  • Beer In Ads #4633: Miss Rheingold 1962 In The Mets Program November 29, 2023
  • Historic Beer Birthday: Herman Uihlein Jr. November 29, 2023

BBB Archives

Go to mobile version