Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2539: My Beer Is Rheingold Says Ed Gardner

Beer In Ads #2539: My Beer Is Rheingold Says Ed Gardner

February 2, 2018 By Jay Brooks


Friday’s ad is for Rheingold, from 1956. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American comic actor, writer and director, best remembered as the creator and star of the radio’s popular Duffy’s Tavern comedy series, Ed Gardner is shown in the bar he managed in the television show based on his radio show. But then after the show was when he liked to “relax with friends and enjoy a glass of” Rheingold Extra Dry.

Rheingold-1956-ed-gardner

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer In Ads #5003: Old Reading Bock Beer June 19, 2025
  • Beer Birthday: Carla Jean Lauter June 19, 2025
  • Historic Beer Birthday: Alan Cranston June 19, 2025
  • Historic Beer Birthday: Angelo Poretti June 19, 2025
  • Historic Beer Birthday: John Gardiner Jr. June 19, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version