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You are here: Home / Art & Beer / Beer In Ads #2577: My Beer Is Rheingold Says Brock Pemberton

Beer In Ads #2577: My Beer Is Rheingold Says Brock Pemberton

March 12, 2018 By Jay Brooks


Sunday’s ad is for Rheingold, from 1946. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American theatrical producer, director and founder of the Tony Awards Brock Pemberton. “He was the professional partner of Antoinette Perry, co-founder of the American Theatre Wing, and he was also a member of the Algonquin Round Table.” In this ad, Pemberton explains that producing plays in an unpredictable and inconsistent business, the polar opposite of brewing Rheingold Extra Dry.

Rheingold-1946-brock-pemberton

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



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