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You are here: Home / Art & Beer / Beer In Ads #2629: Prospectors For Ballantine’s Brewer’s Gold

Beer In Ads #2629: Prospectors For Ballantine’s Brewer’s Gold

May 3, 2018 By Jay Brooks


Thursday’s ad is for is by Ballantine Ale, from 1958. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, a Prospector is in a cave, panning for gold (which is odd, because usually you pan in a river or stream, but he must have said the magic words, “It’s the Genuine,” and a glass of liquid gold appeared to him. Or maybe he’s starting to hallucinate, which would at least explain why he’s panning for gold without a water around.

Ballantine-1958-prospector

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History



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