Friday’s ad is for Rheingold, from 1944, 1946 and 1948. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this first ad from 1944, American actor Ralph Bellamy, says “an actor should never miss a cue,” which is why inexplicably he’s the first person to say “swell” whenever somebody suggests a drink of Rheingold Extra Dry after a show.
In this second ad from 1948, Bellamy is working in New York, where he sees more Rheingold Extra Dry labels on tables there than any other brand.
![Rheingold-1948-ralph-bellamy](https://farm5.staticflickr.com/4597/25575430618_456c97a71f_o.jpg)
In this third ad from 1946, Bellamy is filming “State of the Union,” a political drama, but what he thinks the country needs is more Rheingold Extra Dry labels on tables there than any other brand.