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You are here: Home / Art & Beer / Beer In Ads #1075: Cactus Cowboys

Beer In Ads #1075: Cactus Cowboys

January 18, 2014 By Jay Brooks


Saturday’s ad is for Schlitz, from 1948. It’s one Schlitz’s three-panel ads that all used the same text about being curious, tasting the beer, and then understanding. It’s the Schlitz version of Kübler-Ross stages, not of death, but of beer tasting. All the people in the ad are dressed like cowboys, but they don’t look real, to me at least. With the adobe house in the background, they look like they’re in Arizona or New Mexico, among the cactuses, but dressed up like cowboys.

Schlitz-1948-Cowboy

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



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