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Jay R. Brooks on Beer

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You are here: Home / Art & Beer / Beer In Ads #1097: If You Can’t Come To Holland …

Beer In Ads #1097: If You Can’t Come To Holland …

February 9, 2014 By Jay Brooks


Sunday’s ad is for Heineken, from 1976. Showing a cliched view of a windmill with a bottle and glass of Heineken in the foreground, the headline is “If You Can’t Come To Holland Have A Heineken.” This ad is from when I was a junior in high school, and I remember being with my stepfather and visiting a business associate of his. The guy we were visiting asked my stepdad if he wanted a beer, asking if he’d prefer a regular beer or “the good stuff,” which turned out to be Heineken. Oh, how times have changed.

Heineken-1976

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History



Comments

  1. beerman49 says

    February 10, 2014 at 5:06 pm

    How right you are how times have changed – Heinken was “treat” beer until the REAL good stuff hit the shelves in the late 70’s.

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