Sunday’s ad is for Heineken, from 1976. Showing a cliched view of a windmill with a bottle and glass of Heineken in the foreground, the headline is “If You Can’t Come To Holland Have A Heineken.” This ad is from when I was a junior in high school, and I remember being with my stepfather and visiting a business associate of his. The guy we were visiting asked my stepdad if he wanted a beer, asking if he’d prefer a regular beer or “the good stuff,” which turned out to be Heineken. Oh, how times have changed.
How right you are how times have changed – Heinken was “treat” beer until the REAL good stuff hit the shelves in the late 70’s.