Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1528: Drink Sober-Up

Beer In Ads #1528: Drink Sober-Up

April 17, 2015 By Jay Brooks


Friday’s ad is for a soft drink called Sober-Up, from 1945. While not a beer, the idea that they’d call it “Sober-Up” is too funny, and given my week at CBC in Portland coming to an end, appropriate. Apparently, “It’s A Lifesaver,” and it’s also “Fit For A King.” But the best is the other slogan on the bottle, which is something that seems almost too cheesy to be real. “It’s the Best … Beat’s the Rest.” The ad was done by Hungarian artist Julius Erbit, who also did a well-known pin-up ad for Senate Beer & Ale in 1942.

Erbit-Sober-Up-1945

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Non-Alcoholic



Comments

  1. Beerman49 says

    April 19, 2015 at 12:51 am

    Hell – being a 30-oz bottle of whatever (diuretic-infused?), it oughta be the best. Ad slogans for something like that would be a creative one’s dream, e.g.:

    1. Drink me to make you pee!
    2. Turn to slush for an innards flush!
    3. No buzz – just protection from the fuzz!

    🙂

    • Domitype says

      June 20, 2016 at 5:19 pm

      From this picture of a real bottle, it seems to just be a lemon-lime soda, like 7-UP. Despite the similar sounding name, I cannot find any link to the two products.

  2. KARRIE says

    February 25, 2018 at 1:26 pm

    How can I find a bottle, empty or full of this. For a friend

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #148: The Ultimate Pub Quiz Round on The Sessions
  • VK on Beer In Ads #4982: Wiener Bock Beer
  • Tony on Beer Birthday: Tony Magee
  • Eduard von Grützner, Painter of Beer-Quaffing Monks • A Tempest in a Tankard on The Sessions
  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions

Recent Posts

  • Beer In Ads #5049: Get Your Quarts From LaCorte’s August 10, 2025
  • Historic Beer Birthday: Edward Greenall August 10, 2025
  • Beer Birthday: Chuck Skypeck August 10, 2025
  • Historic Beer Birthday: George E. Muelebach August 10, 2025
  • Historic Beer Birthday: Charles Haberle August 10, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version