Friday’s ad is for a soft drink called Sober-Up, from 1945. While not a beer, the idea that they’d call it “Sober-Up” is too funny, and given my week at CBC in Portland coming to an end, appropriate. Apparently, “It’s A Lifesaver,” and it’s also “Fit For A King.” But the best is the other slogan on the bottle, which is something that seems almost too cheesy to be real. “It’s the Best … Beat’s the Rest.” The ad was done by Hungarian artist Julius Erbit, who also did a well-known pin-up ad for Senate Beer & Ale in 1942.
Hell – being a 30-oz bottle of whatever (diuretic-infused?), it oughta be the best. Ad slogans for something like that would be a creative one’s dream, e.g.:
1. Drink me to make you pee!
2. Turn to slush for an innards flush!
3. No buzz – just protection from the fuzz!
From this picture of a real bottle, it seems to just be a lemon-lime soda, like 7-UP. Despite the similar sounding name, I cannot find any link to the two products.
How can I find a bottle, empty or full of this. For a friend