Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1528: Drink Sober-Up

Beer In Ads #1528: Drink Sober-Up

April 17, 2015 By Jay Brooks


Friday’s ad is for a soft drink called Sober-Up, from 1945. While not a beer, the idea that they’d call it “Sober-Up” is too funny, and given my week at CBC in Portland coming to an end, appropriate. Apparently, “It’s A Lifesaver,” and it’s also “Fit For A King.” But the best is the other slogan on the bottle, which is something that seems almost too cheesy to be real. “It’s the Best … Beat’s the Rest.” The ad was done by Hungarian artist Julius Erbit, who also did a well-known pin-up ad for Senate Beer & Ale in 1942.

Erbit-Sober-Up-1945

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Non-Alcoholic



Comments

  1. Beerman49 says

    April 19, 2015 at 12:51 am

    Hell – being a 30-oz bottle of whatever (diuretic-infused?), it oughta be the best. Ad slogans for something like that would be a creative one’s dream, e.g.:

    1. Drink me to make you pee!
    2. Turn to slush for an innards flush!
    3. No buzz – just protection from the fuzz!

    🙂

    • Domitype says

      June 20, 2016 at 5:19 pm

      From this picture of a real bottle, it seems to just be a lemon-lime soda, like 7-UP. Despite the similar sounding name, I cannot find any link to the two products.

  2. KARRIE says

    February 25, 2018 at 1:26 pm

    How can I find a bottle, empty or full of this. For a friend

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Beer Bulletin Email

Enter your email address to receive daily digests:

Recent Comments

  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Lucy Corne on Beer Birthday: Lucy Corne-Duthie
  • Kendall Staggs on Beer In Ads #4341: Miss Rheingold 1955 Filling Yuletide Requests

Recent Posts

  • Beer Birthday: Van Havig June 8, 2023
  • Historic Beer Birthday: Johann George Moerlein June 8, 2023
  • Beer In Ads #4461: Miss Rheingold 1958 At The Football Game June 7, 2023
  • Beer Birthday: John Hansell June 7, 2023
  • Beer In Ads #4460: Miss Rheingold 1958 Makes Pre-Game Predictions June 6, 2023

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

This month’s posts

June 2023
S M T W T F S
 123
45678910
11121314151617
18192021222324
252627282930  
« May    

BBB Archives

Go to mobile version