Sunday’s ad is another one for Falstaff, this one also from 1950s. In this ad, a well-dressed couple is having a waterside picnic. But they brought a fairly large, and undoubtedly heavy, red cooler filled with ice and Falstaff cans. But it’s all big smiles now as the man is opening a beer, but without watching what he’s doing, as if he was doing a magic trick.
He carried the beer, she the food (so they coould hold hands walking to the site) – but I can’t imagine anyone going to a picnic dressed like that! Sure as hell didn’t happen where I grew up in central CA – everyone was in shorts or clam-diggers (for you youngstas, those were knee-length & relatively tight-fitting pants) unless they were super sun-sensitive.
I have a cooler identical to that. I bout it at the Alameda antique fair some years back.