Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube
Powered by Head Quarters Built on WordPress

Patent No. 3332779A: Neutral Tasting Alcoholic Malt Beverage

July 25, 2016 By Jay Brooks

patent-logo
Today in 1967, US Patent 3332779 A was issued, an invention of Erik Krabbe, Webster Groves, and Cavit Akin, assigned to the Falstaff Brewing Corp., for their “Neutral Tasting Alcoholic Malt Beverage.” There’s no Abstract, although in the description it includes these claims:

The preparation of a neutral tasting alcoholic substrate by yeast fermentation of unboiled, unhopped wort containing fermentable sugar.

This invention relates to alcoholic malt beverage and more particularly to formation of an alcoholic malt beverage or substrate or base. which has a relatively neutral taste. More specifically the invention relates to the formation of a neutral alcoholic substrate from malt and cereal products and thereafter flavoring the neutral substrate with various flavoring substances.

Recently, various proposals have been made to provide flavored alcoholic beverages of various descriptions such as Tom Collins, coffee, mint, cherry, etc. The technique of trying to achieve such flavored alcoholic products by the use of fermented liquor have resulted in a rather. undesired feature of having the undesired normal beer or malt liquor flavor superimposed with a second desired flavor as those heretofore mentioned. So tar one proposal is to ferment the normal beer and then eliminate the flavor of the beer by charcoal filtration. Another technique is to add the flavor agent into boiling wort at which time activated carbon is added to the kettle to remove color from the wort. When sufficient time has been allowed for extracting the flavor, the wort was filtered and then fermented.

In contrast to previous techniques, the present invention briefly contemplates preparing a neutral fermented substrate for an alcoholic malt beverage which does not require the step of attempting to remove the’malt liquor or beer taste. Such an ideal neutral substrate or base alcoholic liquor is achieved by fermenting an extract of 10 to 35 weight percent unboiled, unhopped wort and 90 to 65 weight percent fermentable sugar (cerelose for example), based on the extract being water free. On a volumetric basis, one volume of unboiled, unhopped wort at 10 percent solids is added to three volumes of cerelose solution at 10 percent solids. Four grams of yeast (wet cake) per liter is suitable. The yeast may be the normal brewery yeast which has been washed to prevent carry over of hop bitter substances. The wort and cerelose are fermented preferably at a constant temperature of 13 C. After the fermentation is complete, the fermented extract is cooled to 3 C. and remains at that temperature for two or three days to end fermentation. Thereafter, the fermented extract is centrifuged and/.or filtered to obtain the neutral base which then is ready for carbonation and flavoring. At this stage of processing the flavor of the fermented substrate is substantially neutral with no organoleptic impression of malt liquor.

Falstaff-Beer-Coasters-Placemats-Falstaff-Brewing-Corp-Plant

Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: Falstaff, History, Law, Patent, Science of Brewing

Beer In Ads #1750: What A Time For Falstaff

December 5, 2015 By Jay Brooks


Saturday’s ad is for Falstaff, from 1967. It looks like they’re camping next to a river somewhere in the southwest, possibly along the Colorado by the Grand Canyon? I like their three-word description of the beer. “Crisp. Clean. Robust.”

Falstaff-magad57

Filed Under: Art & Beer, Beers Tagged With: Advertising, Falstaff, History

Beer In Ads #1729: The Falstaff Serenade

November 4, 2015 By Jay Brooks


Wednesday’s ad is for Falstaff, from 1910. It’s a beautiful ad, showing a woman serenading the Falstaff star on a — is that a mandolin? — while sitting on a crescent moon. It was done by Valentine Sandberg, who was born in Sweden, but came to the U.S. as an infant and worked doing covers for a variety of popular magazine covers out of New York.

Falstaff-1920s-serenade

Filed Under: Art & Beer, Beers Tagged With: Advertising, Falstaff, History

Beer In Ads #1719: Best Picnic In A Month Of Sun Days

October 25, 2015 By Jay Brooks


Sunday’s ad is for Falstaff, from the 1960. I figured the “Best picnic in a month of Sun days” would have to be on a Sunday. The other tagline is “Good Times are better with Light, Refreshing Falstaff.” Picnicing by the side of a stream, it looks like they’re having a good time. But it’s a little racy for 1960, with the woman hiking up her skirt to stay dry as one of the men in the scene tries to steal her beer.

Falstaff-1960-picnic

Filed Under: Art & Beer, Beers Tagged With: Advertising, Falstaff, History

Beer In Ads #1709: When Life At Its Best Calls For Beer At Its Best …

October 15, 2015 By Jay Brooks


Thursday’s ad is for Falstaff, from 1956. Now matter how you feel about the issue of guns and gun control, it doesn’t seem to me that it’s a great idea to mix a romantic evening by the fireplace with a couple of beers and a shotgun. Don’t worry honey, it will be fun. I’ll clean my gun and we’ll drink a few Falstaffs. What could go wrong? But look how happy they look.

Falstaff-1956-guns

Filed Under: Art & Beer, Beers Tagged With: Advertising, Falstaff, History

Beer In Ads #1573: Man Size Pleasure Of Surfing

June 1, 2015 By Jay Brooks


Monday’s ad is yet another one for Falstaff, also from the late 1950s. This is the fourth Falstaff ad I’ve come across equating manliness with beer, and in particular sports. While the last ones were for golf, baseball and bronco riding, while this one celebrates surfing as its “Man Size Pleasure.” Like yesterday’s ad, this one was also a doubletruck ad, that is a two-page ad, showing off the man surfing quite impressively.

Falstaff-magad60

Filed Under: Art & Beer, Beers Tagged With: Falstaff, History, Law, Patent, Sports

Beer In Ads #1572: Man Size Pleasure Of Bronco Riding

May 31, 2015 By Jay Brooks


Sunday’s ad is still another one for Falstaff, also from the late 1950s. This is the third Falstaff ad I’ve come across equating manliness with beer, and in particular sports. While the last ones were for golf and baseball, while this one celebrates the horsemanship of bronco riding as its “Man Size Pleasure.” Yesterday’s ad was also apparently a doubletruck ad, that is a two-page ad, but I only have half of it, but a reader who collects Falstaff breweriana tells me the other half “has a runner sliding into base.”

Falstaff-magad20

Filed Under: Art & Beer, Beers Tagged With: Advertising, Falstaff, History

Beer In Ads #1571: Man Size Pleasure Of Baseball

May 30, 2015 By Jay Brooks


Saturday’s ad is yet another one for Falstaff, also from 1959. This is the second ad I’ve found equating manliness with beer, and in particular sports. While the last one was for golf, this ad touts baseball as its “Man Size Pleasure.” It’s got a “A taste to satisfy your biggest thirst … yet always light enough to leave room for more.”

Falstaff-magad15

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, Falstaff, History, Sports

Beer In Ads #1570: Thirst Come. Thirst Served.

May 29, 2015 By Jay Brooks


Friday’s ad is for Falstaff, from 1967. This is such a simple ad, but I actually really like it. Just a full glass and then an empty one; I came, I thirsted. I wonder what that is in Latin? Veni Bibi? And I just love the tagline at the bottom. “Beer after beer — the choicest product of the brewer’s art.”

falstaff-1967-thirst

Filed Under: Art & Beer, Beers Tagged With: Advertising, Falstaff, History

Beer In Ads #1568: Dizzy Dean’s Trophy Room

May 27, 2015 By Jay Brooks


Wednesday’s ad is for Falstaff, from 1954. The ad includes a great illustration of St. Louis Cardinals pitcher Dizzy Dean, who’s show relaxing with some beers and showing off his many trophies to a younger couple. AT this point in his career, he’d been retired for years and had been inducted into the baseball hall of fame the previous year.

Falstaff-1954-dizzy-dean

Filed Under: Art & Beer, Beers Tagged With: Advertising, Falstaff, History

Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Beer Bulletin Email

Enter your email address to receive daily digests:

Recent Comments

  • Lucy Corne on Beer Birthday: Lucy Corne-Duthie
  • Kendall Staggs on Beer In Ads #4341: Miss Rheingold 1955 Filling Yuletide Requests
  • Historic Beer Birthday: Robert Burns » Brookston Beer Bulletin on John Barleycorn
  • Susan Appel on Historic Beer Birthday: John Roehm
  • S. Pavelka on Beer Birthday: Rich Norgrove

Recent Posts

  • Beer Birthday: Lee Chase March 20, 2023
  • Historic Beer Birthday: Benjamin Truman March 20, 2023
  • Beer In Ads #4385: Miss Rheingold 1957 Portrait Preview March 19, 2023
  • Historic Beer Birthday: Benedict Haberle March 19, 2023
  • Beer Saints: St. Joseph March 19, 2023

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

This month’s posts

March 2023
S M T W T F S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Feb    

BBB Archives