Tuesday’s ad is for Italy’s Peroni, from 1976. The headline, “chiamami Peroni sarò la tua birra, translates roughly to “call me Peroni I’ll be your beer” or possibly “call me, Peroni’ll be your beer.” And in the ad copy there’s “sono la birra pùr bevuta la Italia,” which is something along the lines of “drinking the beer while in Italy,” and finally “Lo sapevi,” meaning “did you know?” What makes this ad stand out is how exactly is she holding up that beer mug in her hand with all five of her fingers spread wide? Either she just let go and the photographer snapped the picture before it smashed to the floor, or that’s one slick magic trick.
Peroni is now also produced in Boekelo at the SABMiller plant, also known as Grolsch. Some Polish brands are also produced there, and formally they can also produce Pilsner Urquell (although in some countries the denomination “pils” is restricted to beer produced in Pilsen/Plzen in the Czech Republic).
About the picture: photoshop “avant la lettre”?