Wednesday’s ad is for Schlitz, from 1960. “One of the Real Joys of Good Living” is apparently waking up at 11:45 p.m., putting on your robe and going downstairs to make a sandwich and have a beer for a late night snack. Hilarious, I’m usually still up well past midnight, but I do wish I had that robe.
Maybe for him it’s 11:45 am.