Saturday’s ad is for Heineken, from 2006. I’m not sure I quite understand it. Heineken is “guaranteed to whisk you away to hotter climes.” So how does that make it the “devil’s secret,” have anything to do with fire or make the tagline “get spoiled” make any sense. But it is very colorful, with brights golds and reds. And why would you want to associate the color of beer with fire at at any rate?