Sunday’s ad is entitled Getting Ready For Summer, and the illustration was done in 1949 by Douglass Crockwell. It’s #29 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a family is in the backyard early in spring. The women are in the yard doing actual work, pruning and planting, while the menfolk sit on the porch making sure their toys, put away over the winter, are ready to go for the first fishing trip of the new year. Seems like a fair distribution of labor, right?
Gotta wonder how much “work” she’s doing in those red pumps.