Friday’s ad is entitled Housewarming, and the illustration was done in 1949 by Douglass Crockwell. It’s #34 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a young couple are in a new home, and entertaining for the first time there. I can only guess that the party has been under way for some time now and many beers have been consumer, because she looks way too happy to receive a cactus and a geranium from the couple arriving late.
