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You are here: Home / Art & Beer / Beer In Ads #1933: Father’s Secret Recipe

Beer In Ads #1933: Father’s Secret Recipe

June 5, 2016 By Jay Brooks


Sunday’s ad is entitled Father’s Secret Recipe, and the illustration was done in 1952 by Douglass Crockwell. It’s #64 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, Dad stirs a dish heating on the table, presumably about to start serving it onto plates. Three of the guests watch with anticipation while one (maybe his son) looks over at Mom with a look that suggests that they’ve seen it all before. But at least there’s beer on the table.

064. Father's Secret Recipe by Douglass Crockwell, 1952

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History



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