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You are here: Home / Art & Beer / Beer In Ads #1942: Fiesta Time In The Southwest

Beer In Ads #1942: Fiesta Time In The Southwest

June 14, 2016 By Jay Brooks


Tuesday’s ad is entitled Fiesta Time in the Southwest, and the illustration was done in 1952 by John Gannam. It’s #73 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a home in one of the southwestern states has been invaded by exotic cultures, as — presumably one of the three women guests at the party has donned her Mexican or South American costume to perform a dance for “fiesta time,” whatever that means. The others are standing or sitting around drinking beers and watching her, which seems a little weird to me.

073. Fiesta Time in the Southwest by John Gannam, 1952

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History



Comments

  1. beerman49 says

    July 10, 2016 at 3:05 am

    Very weird – 4 guys watching the dancer; one disinterested dame wearing shades while in the shade & appearing to be nodding off – & the musicians are nowhere to be seen. Can we spell “clueless” re the artist?

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