Saturday’s ad is entitled Picnic on the Bay, and the illustration was done in 1953 by John Falter. It’s #84 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a fourth couple arrives by sailboat to the dock of a home right on the bay. Given the hill in the background, it does look a bit like it could be Marin County, where we lived for a time. This is another uncommon ad showing just cans, which makes sense given the location, but then they’re also using glass which does not make any sense.
