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You are here: Home / Art & Beer / Beer In Ads #1953: Picnic On The Bay

Beer In Ads #1953: Picnic On The Bay

June 25, 2016 By Jay Brooks


Saturday’s ad is entitled Picnic on the Bay, and the illustration was done in 1953 by John Falter. It’s #84 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a fourth couple arrives by sailboat to the dock of a home right on the bay. Given the hill in the background, it does look a bit like it could be Marin County, where we lived for a time. This is another uncommon ad showing just cans, which makes sense given the location, but then they’re also using glass which does not make any sense.

084. Picnic on the Bay by John Falter, 1953

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History



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